The SoChic Story

SoChic 2017 Old Saybrook Formal Wear , Casual Wear

Here at So Chic, we carry a huge selection of the most beautiful prom dresses, casual wear, evening wear, and the accessories you need to look your absolute best for any special ocassion. You will be able to find the perfect formal gown for the mother of the bride, or mother of the groom or build a wardrobe to look beautiful every day of the year.  

As the owner of So Chic Fashion Lounge in Old Saybrook, Connecticut, my first rule is to ensure my clients are always happy and comfortable.  I invite you to a unique shopping environment where people will feel special and encouraged to revisit.  

Originally from Turkey, I moved to the United States over 14 years ago. I have worked as a visual merchandiser for several large retailers, including Lord & Taylor, IKEA, and Sears and have a professional background in landscape architecture.

With a creative eye for fashion and years of visual merchandising expertise under my  belt, I decided to follow my dreams and open my very own fashion boutique.  

The SoChic Video

"If Cinderella had a closet, it would probably look a lot like So Chic boutique." -Liz Rubin 

Full Article: A promotional piece for the Style & Shopping section of Connecticut Magazine

Come to SoChic Fashion Lounge and browse our beautiful designer boutique selection of prom dresses, mother of the bride and groom dresses, formal gowns, casual wear, cocktail dresses and accessories. We have an amazing affordable range of clothing from formal dresses for a party to casual wear for any size, age or budget.